Non-alcoholic craft beer, taproom experiences, and performance lifestyle
Lead with this
“Go already speaks to people who train hard and still want the beer occasion. Subject to Andy's sobriety boundary, we propose 'Full Send, Clear Tomorrow': a founder-led series and creator event about celebrating the work without giving away the next day.”
Hey [FIRST NAME], Go already speaks to people who train hard and still want the beer occasion. Subject to Andy's sobriety boundary, we propose 'Full Send, Clear Tomorrow': a founder-led series and creator event about celebrating the work without giving away the next day. I work with Andy Bachman, CEO of Creators Inc. and BuzzStar. Open to the one-page concept?
Why Andy fits
The commercial reason to care.
Go Brewing's training-led zero-proof positioning aligns with Andy's sober founder identity and gives Creators Inc a credible way to connect performance, work, and adult social occasions. Owned production and event access can turn the idea into a repeatable content and sampling platform, provided Andy is comfortable with products labeled up to 0.5% ABV.
Research edge
What makes this pitch timely.
Event/studio integration
01 Current signal
Go Brewing's current official press kit says the company was named the number-one fastest-growing brewery in America in the 15,000+ barrel class, is now in nearly 10,000 retail locations, and won two World Beer Cup medals in 2026.
Go Brewing's official creator program recruits HYROX athletes and performance creators, provides personal affiliate codes and dashboards, sends quarterly product drops, and offers early product and race-weekend access. Its related signup page also advertises 15% commission, free product, paid collaborations, and possible HYROX entries.
Andy can bridge Go's performance credibility and its adult beer occasion through a sober founder story, then use Creators Inc production and event access to create a repeatable celebration-without-tomorrow's-cost format.
Strategic inference
Evidence noteGo Brewing describes its products as 0.5% ABV or less, not universally 0.0%. Confirm Andy's personal sobriety practice and selected SKU before any consumption-led pitch, and treat affiliate terms separately from a custom production fee.
Route intelligence
Public creator program
Use the program as evidence, then seek the paid owner.
Treat the public program as proof that the brand works with creators. Use it only if the brand directs you there. Otherwise, send the custom paid concept to a named partnerships or marketing owner.
Recommended action
Escalate to the sponsorship owner
Public route found
Go Brewing Creator Program
Brand-specific note: The official creator route is built around HYROX and performance communities, with a personal code, commission, quarterly product drops, early access, and race-weekend gear. Confirm Andy's personal sobriety boundary before proposing product consumption because Go Brewing states its beer is 0.5% ABV or less.
Outreach workflow
How the team handles Go Brewing.
The workflow and message library live here with the research so the brand page is self-contained.
01
Read the deal path
Use the route classification on this page: escalate to the sponsorship owner. Do not assume a public creator program is the sponsorship inbox.
02
Verify the owner
Find a current named person in or near this function: Head of Brand Partnerships. Treat the listed roles as research targets, not verified contacts.
03
Add one current signal
Find one recent launch, post, founder quote, campaign, or product detail and use it in the marked personalization line.
04
Send the custom pitch
Use email or LinkedIn for the sponsorship owner. Use Instagram as a door opener or to ask who owns paid creator partnerships, not as an affiliate signup shortcut.
05
Follow the cadence
Use the follow-up sequence below on days 4, 8, and 14, then stop active outreach and leave the door open.
06
Route the reply
Send requested materials and move qualified interest to a short fit call with Andy.
Template: replace every bracket.Use only Andy’s approved current metrics, sender details, booking link, and final concept before copying any message into outreach.
Instagram scripts5
First DM to a decision-maker
Hey [FIRST NAME] - [PERSONALIZATION: one recent, specific brand signal]. I work with Andy Bachman, CEO of Creators Inc. and BuzzStar. We have a Non-Alcoholic Beverages partnership idea that puts Go Brewing into Andy's real creator-facing routine and content - not a one-off reach buy. Open to the one-page concept?
First DM to the brand account
Hi Go Brewing team - [PERSONALIZATION: one specific launch, post, or product detail]. I represent Andy Bachman at Creators Inc. We built a concrete Non-Alcoholic Beverages integration around [PRODUCT] and Andy's creator-facing content, podcast/event ecosystem, and daily use. Who is the right person for creator or brand partnerships?
Follow-up 1 - day 4
Quick follow-up because the fit is unusually clean: [ONE-SENTENCE CATEGORY HOOK]. If you point me to the right partnerships lead, I can send the one-pager and keep this easy.
Follow-up 2 - day 8
One concrete version: [PRODUCT] becomes [PLACEMENT / RECURRING USE MOMENT], with Andy using it naturally before any larger content discussion. Worth a 15-minute fit check next week?
Close the loop - day 14
I will close the loop for now so I do not crowd the inbox. The Go Brewing x Andy angle is here when the timing is right. If there is a better owner or planning window, send me that direction and I will follow it.
LinkedIn scripts3
Connection note
[FIRST NAME] - [SHORT PERSONALIZATION]. I represent Andy Bachman at Creators Inc. and have a specific Go Brewing partnership idea. Glad to send the one-page concept if useful.
Message after acceptance
Thanks for connecting. [PERSONALIZATION: reference the same specific brand signal]. Andy is a creator-economy operator, not a conventional reach rental, and the idea is to integrate [PRODUCT] into [CATEGORY-SPECIFIC PLACEMENT] in a way he would genuinely use. Are you the right owner for a short partnership concept, or is there someone else I should send it to?
InMail
Subject: A specific Go Brewing x Andy Bachman idea
Hi [FIRST NAME] - [PERSONALIZATION: recent brand signal]. I work with Andy Bachman, CEO of Creators Inc. and BuzzStar. We mapped a Non-Alcoholic Beverages partnership that makes [PRODUCT] part of Andy's real on-camera routine and creator ecosystem, rather than buying a disconnected post. I can send the one-page concept here, or book a 15-minute fit check if you own partnerships. Which is easier?
Email scripts2
Selective first email
Subject: Go Brewing x Andy Bachman - a concrete Non-Alcoholic Beverages integration
Hi [FIRST NAME],
[PERSONALIZATION: one recent, specific brand signal].
I represent Andy Bachman, CEO of Creators Inc. and BuzzStar. We built a simple idea for [PRODUCT]: [ONE-SENTENCE CATEGORY PLACEMENT]. The advantage is credible use inside a creator-facing ecosystem, not a detached sponsored post.
If this sits with you, I can send the one-page concept or hold 15 minutes for a fit check. If not, who owns creator or brand partnerships?
Best, [EA NAME] For Andy Bachman [PHONE] | [BOOKING LINK] [VALID POSTAL ADDRESS]
If you would rather not receive outreach from us, reply no and I will close the loop.
Email follow-up
Subject: Re: Go Brewing x Andy Bachman
Hi [FIRST NAME],
One useful way to picture it: [PRODUCT] becomes [RECURRING USE / CONTENT / EVENT MOMENT], with Andy using it naturally and the brand able to expand only after the fit is proven.
Should I send the Non-Alcoholic Beverages one-pager, or close this for now?
Best, [EA NAME]
Follow-up cadence6
Day -1Research
Follow the account, inspect recent posts, confirm the target role, and write the specific first line.
Day 0Instagram
Send the first DM. Keep it human, specific, and permission-based.
Day 2LinkedIn
Connect with or message the most relevant current decision-maker. Reference the same specific brand signal.
Day 4Instagram
Send follow-up 1 with a tighter category integration idea.
Day 8Email
Use only a public business address or a verified business contact. Send the concise email with the correct one-pager.
Day 14Best prior route
Send the courteous close-the-loop note. Move silent accounts to a 60 to 90 day nurture list.
Reply library7
Send details
Absolutely. I am sending the [INDUSTRY] one-pager here. The short version is [ONE-SENTENCE INTEGRATION]. If it is directionally right, Andy can hold 15 minutes on [OPTION 1] or [OPTION 2].
What are the numbers?
I can send the current verified media and network figures with the one-pager. We keep the first conversation focused on product fit and placement, then match scope to the exact audience and usage rights you need.
What is the rate?
The rate depends on the mix - organic content, recurring integration, event/podcast placement, category exclusivity, and paid usage all price differently. If you share the objective and intended usage, Andy can shape the cleanest scope on a 15-minute call.
Product only?
Andy only features products he would genuinely use, so a product-first fit check can make sense. We would treat gifted product as trial, not an automatic content commitment. Any content, usage, whitelisting, or exclusivity would be agreed separately.
Not now
Understood. What planning window should I put on the calendar - next quarter, holiday, or a specific launch? I will close the active follow-up and return only then.
Wrong person
Thanks for the redirect. Is creator partnerships, brand marketing, influencer marketing, social, or PR the closest owner on your side? A name or team inbox is plenty.
No
Understood - I will close it out. Thank you for the quick answer.
Sources
Brand, market, and partnership links.
Links supporting the company identity, public contact route, current market signal, creator-market evidence, and brand asset used in this brief. External reporting is labeled when no dated official source surfaced.
